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Driving Directions

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Driving Directions

Brian's Toys is located east along the serine Mississippi River. Built in the foothills of the River valley our location is discreet and at times difficult to locate. Please read through our directions and if you have any concerns when dropping off collections, please contact us at 608.687.7572. Sorry, we do not have any open storefront or display area for tours or onsite purchases. Our web catalog is our most detailed description of available stock.

We are located only 10 minutes from Winona, MN, 45 minutes north of La Crosse, WI along State HWY 35, about 2.5 hours south of Minneapolis and St. Paul areas, and about 6 hours from Chicago, IL traveling on Interstate I 90.

Below we have provided detailed instructions on how to arrive at our shop.

Directions From Winona (If you are coming from the south):

Exit Winona Via the Interstate 43/54 Bridge to Wisconsin.

Leave East of Winona on the Hwy 43 Interstate Bridge. The Hwy will intersect with Wisconsin Hwy 35. Go North on Hwy 35. Approximately 3 miles on your Right /East/Bluff side will be a drive way with a Red Fire Lane sign in White Letters W730 near the mail box. Turn on this drive way. Drive cautious when entering the drive way and turn to the left on the lower route. Enter the taupe (light brown) colored building, which is also the northernmost building (furthest from Winona and closest to Fountain City).

Directions From Fountain City (If you are coming from the north):


Exit Fountain City Via South State Hwy 35.

Leave South of Fountain City on Hwy 35. You will pass an uncontrolled T intersection named YY, (do not turn on YY it is only a point of reference) follow Hwy 35 for One Mile approximately. We are located on the Left/East/Bluff side of Hwy 35. Look along the Bluff side for a driveway with a Red Fire Lane sign with White Letters W730 near the mailbox. Turn on this drive way. Drive cautiously when entering the drive way and turn to the left on the lower route. Enter the taupe (light brown) colored building, which is also the northernmost building (furthest from Winona and closest to Fountain City).

Our Address is:
W730 Hwy 35
Fountain City, WI 54629