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608-687-7572 Mon-Fri: 10 am to 5 pm (CST)

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Driving Directions

Brian's Toys is located along the bluffs of the Mississippi River valley. Our location is discreet and at times difficult to locate. Please read through our directions and if you have any concerns when dropping off collections, please contact us at 608.687.7572. Sorry, we do not have any open storefront or display area for tours or onsite purchases. Our web catalog is our most detailed description of available stock.

We are located only 6 minutes from Winona, MN, 40 minutes north of La Crosse, WI along State Road 35, about 2 hours south of Minneapolis and St. Paul areas, and about 5-6 hours from Chicago, IL traveling on Interstate I 90.

Below we have provided detailed instructions on how to arrive at our location.

Directions From Winona (If you are coming from the south):

Exit Winona via the Interstate 43/54 Bridge to Wisconsin. The highway will intersect with Wisconsin State Road 35. Turn left (North) onto State Road 35 and drive for approximately 3 miles. Once you past the Lock & Dam 5A, watch for the first pond on your right. Just past this will be our driveway with fire number W730 (on a red plate near the mail box). Turn right onto this driveway. Drive cautiously when entering the driveway and take the first left. After driving 50 meters, you will be at the Brian's Toys office/warehouse which is two stories tall and light-brown in color with a loading dock.

Directions From Fountain City (If you are coming from the north):

Exit Fountain City via State Road 35. You will pass an uncontrolled T intersection named YY, (do not turn on YY it is only a point of reference) follow State Road 35 for 1.5-mile approximately. On your left will be our driveway with fire number W730 (on a red plate near the mail box). Turn left onto this driveway. Drive cautiously when entering the driveway and take the first left. After driving 50 meters, you will be at the Brian's Toys office/warehouse which is two stories tall and light-brown in color with a loading dock.

Our Address is:
W730 State Road 35
Fountain City, WI 54629